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| Articles and Information | Training and Events | Request Appointment | custombps.com |
In This Issue:
Marketing the Generations
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e2eNOW Coming Soon!
An excerpt from the "Visioning Your Business" included in the "What Business Should I Choose?" module of e2eNOWVisioning
"Where there is no vision, the people perish" is a well known biblical quote. But like a lot of other wisdom it isn't as appreciated as it might be. Our minds excel at pattern recognition. We look for how things fit together, how things work. In fact, our entire existence unfolds from the things we know and believe, along with our experiences. This is why imagination and visualization are important. When we visualize a future outcome or goal, we are in fact loading our blueprint for how we want the future to be. Where we break down this vision into goals, we give ourselves targets to shoot for. These are milestones on the journey of making our vision a reality. We cannot get anywhere without a specific goal. Everything we do is goal driven, from getting a sandwich to making a million. We set our course in life using a series of goals whether we are aware of it or not. Since we are already using goals in a passive, unconscious way, what would happen if we took a more active role in choosing our goals? How far could we get if we set our destination and let that determine all of the smaller goals in between? It seems deceptively simple but that is the process you need to follow to successfully launch or grow your business, or to accomplish anything else, for that matter. By not starting with a goal it’s easy to lose focus. You may be swayed by people or events into a business that you don’t have a passion for. Without a clear goal in mind you may make choices that ultimately lead you away from your desired outcome. When we let it, our mind can accomplish almost anything. Just add a goal plus commitment and GO! Literally, like a guided missile, we will course correct, continuously refining our course until we reach our target. Aim HighAs you work toward your goal, you will have incidents that take your project off course and slow it down. You may not get all the funding you need, people in the project may leave or experience set backs; any of a host of things can happen that will cause you fall short of your ultimate goal. If your goal was set at the minimum acceptable outcome, if you fall short, you will probably consider that a failure.Imagine, however, that you set your sights way beyond that minimally acceptable point and your shot, while not reaching that far goal, flies right past the minimum outcome. Wouldn’t that landing spot be more acceptable than falling short? When instructor teach golfers putting, an instructor tells you to hit the ball hard enough to reach the cup. If enough force is not put into the shot, it can be perfectly straight but not accomplish the goal because it will fall short. Imagining a larger goal gives you a bigger mental target to hit and your thinking will become more expansive to hit it. e2eNOW will be launching this Friday! |
Custom Business Planning and SolutionsServicesCBPS offers original, affordable custom business plans and solutions created for your specific problems.Services include : Employee to Entrepreneur Business Plans | Strategy and Tactics Start Up Consulting Profit Acceleration Business Operations Improvement Organizational Analysis
| Brown Bag This ThursdayJoin us for our twice monthly, free form business discussion where no topic is off limits. Sessions have run from discussions of the economy to marketing make over plans. Spend lunch with some interesting people. August 19th at 11:30am Chino Commercial Bank 8229 Rochester Ave. Rancho Cucamonga, California 91730 As always, the Brown Bag is FREE! Please CLICK HERE to RSVP A Brown Bag Fact: The quartz crystal in a wristwatch vibrates at a rate of 32,768 times per second. |
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Securities Dealer
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Sell More!
Do you know who responds best to direct mail, spends the most time in the store aisles, shops less but spends more dollars per trip?
Attend: Marketing the Generations - Information and Strategies for your Business Are you marketing to Baby Boomers, but Generation X is your customer? Do you know the difference between Generation X and Generation Y shopping habits? Join us! Saturday, September 18 at 9:00am in Ontario. Learn what matters to your marketing strategy for the small investment of $29.99 and get the attention of your most profitable customer. RSVP now Accepting cash, check and ITEX. |
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08/19/10 | 11:30am
| Brown Bag Chino Commercial Bank | 8229 Rochester Ave., Rancho Cucamonga, CA 91730 09/02/10 | 11:30am | Brown Bag Chino Commercial Bank | 8229 Rochester Ave., Rancho Cucamonga, CA 91730 09/16/10 | 11:30am | Brown Bag Chino Commercial Bank | 8229 Rochester Ave., Rancho Cucamonga, CA 91730 10/07/10 | 11:30am | Brown Bag Chino Commercial Bank | 8229 Rochester Ave., Rancho Cucamonga, CA 91730 |