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In This Issue:
Marketing the Generations
Articles |
Gen X as a Target Customer - Part Two
Part 2 of a seriesContinuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions.
Why do they buy? We know Generation X women are motivated by price when it comes to fashion. We also know they spend more than the national average on apparel for children under 16. We could conclude they are willing to spend more money on their children than themselves, at least in terms of fashionable clothing. They also spend more then average on housing, furniture, major appliances, cars and trucks. We might conclude that when it involves their family they are willing to spend more money. To convert this information to marketing tactics, we might decide that anytime you cater to their children, you cater to them. As over 55% of them still have children at home, you might have a child activity center in your establishment to keep the children busy while Mom and Dad shop. You might offer family activities or family discounts to attract them. We could conclude that if you can involve the children of Generation X, they will most likely show up and spend money, so consider framing your benefits around family and children. Select photos that show families happy and enjoying themselves. You might employ phrases like “Your family will love…”, or “Your children will be happier…”, or “Treat your loved ones to…”. Click here to learn more about Generation X. |
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Do you know who responds best to direct mail, spends the most time in the store aisles, shops less but spends more dollars per trip?
Attend: Marketing the Generations - Information and Strategies for your Business Are you marketing to Baby Boomers, but Generation X is your customer? Do you know the difference between Generation X and Generation Y shopping habits? Join us! Saturday, September 18 at 9:00am in Ontario. Learn what matters to your marketing strategy for the small investment of $29.99 and get the attention of your most profitable customer. RSVP now Accepting cash, check and ITEX. |
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