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The Winery at Main Street OpensWine is a family dream for Yorba Linda business | The Orange County RegisterYORBA LINDA – When the Heel family cast its eyes on Yorba Linda as a place to fulfill a family dream, it imagined a relaxed wine shop on Main Street where customers could create their own unique wines. Just a few months after opening, the Winery at Main Street has become something that parents Shawn and Patricia Heel didn't originally imagine: An after work and date night gathering place. "A few people have called it the Cheers of Yorba Linda," Shawn said. The custom wine shop, which closes at 8 p.m. during the week and 10 p.m. on the weekends to avoid creating a bar-like atmosphere, celebrates its official grand opening this weekend with food, wine, raffles and batch tastings from 10 a.m. to 10 p.m. on Saturday and noon to 6 p.m. Sunday. The shop features close to 50 varieties of wine, has a wine tasting and lounge area and specializes in custom batches of wine for customers who can schedule their own bottling parties. Shawn and Patricia opened the winery along with their two sons, Justin and Jeff. Jeff, 22, is the winemaker. "This was something we had talked about for so many years," Patricia said. "When Jeff said he wanted to study to become a winemaker, it was like 'great.'" The winery is owned by the Heels, but is part of a Rancho Cucamonga franchise, WNI West Inc. The whole family works at the shop, which was designed to have a laid-back vibe. "There are quite a few people who are intimidated by wine tastings," Patricia said. "We provide a very relaxed atmosphere for people." Most of the wines are aged for a few years, but they are not meant to be vintage wines. Occasionally someone comes and tells Shawn they don't drink anything that's aged for less than seven years. Shawn said he tells those customers that's not what the winery offers, and he seems content to let the wine they make speak for itself. "Our concept is, just try it," Shawn said. "We'll find a wine you like." The Heels change their tasting offerings every four or five days. The shop is at 4861 Main St. Information: wineryatmainstreet.com. Contact the writer: 714-704-3719 jterrell@ocregister |
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Who is Generation X?
Part 1 of a seriesMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them. Is Generation X the most likely group of people to purchase your goods and services? How would you know? Start with your current customers. What is the average age of the majority of your customers? Who typically makes the largest purchase during an average visit. Who are reeturn customers? If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius. Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas. If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them? Let's start with some facts. The term Generation X refers to those born from 1965 through 1976. That means they range in age from 34 to 45 in 2010. Observers of popular culture have known for a long time that, in a large part, people who were born at approximately the same time usually share a similar attitude toward life and leisure activities. They tend to dress alike, vote alike, live alike and shop alike. (Hmmm, they shop alike? That's where you, the business owner, comes in.) Click here to learn more about Generation X. |
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Brown Bag This ThursdayJoin us for our twice monthly, free form business discussion where no topic is off limits. Sessions have run from discussions of the economy to marketing make over plans. Spend lunch with some interesting people. It's a blast! July 14th at 11:30am NEW LOCATION Chino Commercial Bank 8229 Rochester Ave. Rancho Cucamonga, California 91730 As always, the Brown Bag is FREE! Please CLICK HERE to RSVP A Brown Bag Fact: Sport utility vehicle drives are more likely to talk on a cell phone than drivers of other types of cars. |
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